DISSATISFACTION SETTING IN - BRING OUT THE SHOTGUN
Well we all do it!!! - Shotgun marketing.
We work and work, market and market and cannot figure out why our
mailboxes are not just overloaded with orders. Unless you were super
lucky - you can relate to this feeling.
We wake up one morning and think - well what I am doing is just not
working. I'm just going to hit it like there is no tomorrow.
Pull out all the FFA listings - hit all the classifieds - send out all the free ads - frantic to get the word out - surely someone will hit my site.
OK - so it pulls in some hits - now comes the problem. They hit your
site and are flooded with a link here and a link there - try this product - try that product and soon they have clicked off your site and onto someone else's site.
Isn't is amazing the lengths we go to in order to bring customers into
our sites and then just send them off in another direction.
Your site should consist of a nice clean, uncluttered presentation which tells of all the benefits your product has to offer and points the customer straight to an order page.
Stand back and take a look through their eyes - would you be confused
if you came to your site.
I just did that and cleaned house - Took ever link off my main page that sent people off to another direction.
I have links listed at the bottom to some of my affiliates and other pages in my site - but the main object is to have my products with a link to an order page and not cluttered up with a lot of items that are not profitable to me.
All of my affiliate links are weaved into my 8 step Building Block map
up this super highway, so it gets exposure, along with guidance for
the beginner and streams of income for the beginning marketer.
You have to learn to be creative in making your presentations. There
is so much competition across the web that surfers get tired of seeing
the same old presentations all the time and the same old programs.
Look for new products, new articles, learn to write your own - let
your personality show through - bring in some humor. If you copy
someone - it will still not come across effectively because YOU will
be missing out of what you copy.
Copy ideas, presentations, etc. But let yourself come through on your
website. Thats what makes the web so unique - people are special
and that special personality comes through in your presentation.
It would be a pretty boring web if it was all in black and white and
presented the same way. Be yourself and let yourself shine through.
Happy Marketing!!
Sharon Lambkin
Publisher
e4u Newsletter
http://starterkithaven.com/newsltr.htm sharon.lambkin @ gmail.com (remove spaces)
